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Birmingham’s a pretty place to be. Literally.
26th March 2009. Posted by Tara Tomes. Trackback
One of today’s hottest topics on Twitter must have been the Guardian coverage of the 4am Project; it was being re-tweeted left, right and centre this afternoon. It is fantastic how everyone in Birmingham supports one another and gets behind a project – so thank you to everyone who posted the link.
The 4am Project is a really exciting concept; the idea that both professional and amateur photographers around the world can give everyone an insight into what they see through their lens is a fantastic idea. Everyone’s sees the world differently and The 4am Project opens up endless opportunities for seeing into each other’s lives.
The Guardian obviously saw how interesting and innovative the project is and did a wonderful photo gallery on their travel pages… they even made it the featured ‘Editors Pick’. They profiled ten images from the UK, USA, Australia, Sweden, China, Portugal and the Philippines. But more than just gaining exposure for the project, out of all the images two were from the UK, and both of those were of Birmingham. The images they used were from Karen Strunks’ B4AM series and featured Selfridges and Bullring Markets.
It is projects like 4am that will continue to improve perceptions of Birmingham not just in the UK, but throughout the world. Not only physical attributes – we all know that Selfridges is one of Birmingham’s most iconic landmarks – but this shows off the city’s creativity. For those of us living here, we know how prosperous our creative industries and individuals are, but this shows the outside world that we have people, like Karen Strunks, who have a real vision and passion for innovative projects.
The exposure on the Guardian is priceless; the site sees an average of 1.3million unique users per day, with a total of 25.3million users throughout February 2009. Of these, 40% are from the UK and 60% the rest of the world (ABC, 2009).
We’re certainly looking forward to seeing The 4am Project grow, and we hope you will all be out with your cameras at 4am on the 4th April 2009.
