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Charity fundraising is becoming more mobile
17th August 2011. Posted by Tom Braithwaite. Trackback

It’s August, and whilst the summer period hasn’t quite been the normal ‘silly season’ that we all expected, there have been one or two things that are always the same at this time of the year.
For example, following much promise, the weather has proven to be erratic at best, everyone (except me) seems to have disappeared on holiday and, as always, the Nottingham Forest players have had a shocking start to the new football season.
August also means that I am in training. Last year, I took part in the Robin Hood Marathon and this year I’ll be running in the Bupa Great Birmingham Run however, whilst I ran in the Robin Hood Marathon simply for the experience, this will be the first time I will be raising money – as part of the Birmingham Future team.
For me, fundraising at an individual level has become more and more target based and organised and, thanks to people utilising online facilities, pledging money to a cause has become far easier.
Sites such as JustGiving, which launched in early 2000, and Virgin Money Giving have continued to rise in popularity. The sites allow users to direct people to a specific profile page about a specific campaign and then allow donations to be made by entering card details.
Through sites such as JustGiving and Virgin Money Giving people have helped over 9,000 charities, raising £770 million.
More recently, JustGiving launched a new service that helps charities through JustTextGiving. Donations can now be made with a simple text message that’s free to set up and run, in partnership with Vodafone.
Social networking sites have got in on the act too, with Facebook allowing not-for-profit organisations to use Causes. Launched in 2007, Causes helps Facebook users to make a difference without having to leave the social network. The application markets itself as a way for anyone to make a difference using Facebook to tell friends about charitable campaigns, ask them to donate and generally get the word out.
Charities such as Macmillan Cancer Support are also utilising Flickr to spread the word about its Macmillan Coffee Morning on Friday, 30th September. The cancer charity is asking people to tag pictures with 'World's Biggest Coffee Morning'.
By utilising the tools that are available online, it enables an organisation or individual’s fundraising potential to be maximised and has made raising money for a chosen charity a lot easier.
For me, it’s just the running that’ll be the tricky part…