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England Football Manager - London (Wembley - Travel Required)
10th February 2012. Posted by Rebecca Hart. Trackback
England needs you!
Now, as any of my Rewired colleagues will confirm, I’m not exactly a big sports fan. At a push I’ll watch the odd England game, but that’s as far as it goes. So when the news about Fabio’s resignation broke this week I kind of let it all go over my head, quickly turning over the sports pages when reading the newspapers.
However, when I stumbled upon a cleverly written ad on job site Reed’s website, I have to say that even I was compelled to read it, and consequently share it with you.
The ad, which was posted by agency Guru, appeals for an England Football Manager, with ‘that win-at-all-costs mentality to take up a high profile, public facing Football Management role with the national team’.
The ad continues giving an overview of what exactly the position will entail and what will be expected from the successful candidate, ‘succeed in a major international tournament (quarter finals or above)’ and ‘beat Germany’ being among the most important.
Once I’d finished chuckling to myself it struck me what an opportune and clever bit of self promotion this actually is. Yes, it continues the ‘should he, or would he be better’ debate in the office, but it also cleverly communicates with its target audience and as a result has us all looking up who this Guru agency is.
Working in the PR industry, I’m always on the look out for creative and innovative ways to connect my clients with their target audience. This witty and timely piece of promotion is a great example of how thinking outside the box and being quick to respond to breaking news can result in fantastic exposure for yourself or your client.
Now, let me just get my CV in order….highly organised, check; energetic, check; previous international management experience, hummmmm, maybe not!
To read the full ad read here.