Outstanding Small Consultancy
CIPR PRide Midlands Awards 2009
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Not just a useless tea girl
29th July 2010. Posted by Chris Lind. Trackback
I've always been indecisive, so when it came to choosing work experience before applying to university, I knew that it would be hard to narrow down my interests. It's widely accepted that as inexperienced students we need to put up with the less glamorous tasks until we get the 'real' jobs. Luckily, Rewired PR came to my rescue and from the moment I walked into the office, I was being offered tea & coffee rather than making them.
On my first day, I wasn't dropped into the deep end nor was I left bored or jobless. I immediately enjoyed the atmosphere; not only was it professional but everyone was friendly at the same time and I didn’t feel unwelcome or out of place. Instead of being the seemingly useless tea girl, I have had the opportunity to work on some of the company's larger projects such as Style Birmingham, FleetMilne Residential, NHS Local and Hello Digital; carrying out competitor research, product portfolio analysis and interviews with Birmingham's Independents for the lead up to Style Birmingham Live. I have also put together press lists to send out to magazines, newspapers & blogs to promote different clients that work with the company.
For me, the important part of the four weeks has been the vast amount of things I have learnt that are so valuable for future careers and university; and the knowledge that it will give me later in life. With blogging experience and an interest in English, I'm really glad Rewired PR gave me the opportunity to write a press release for the Retooled website, so now I can work on my writing skills and hopefully improve, with the first hand experience and advice from a PR company itself. My interest in fashion has also meant that working on Style Birmingham has been my 'dream job’ of the four week placement.
It hasn't just been all work and no play either. After discovering Pope Leo XIII’s endorsement with Mariani wine & the various conversations about compare the meerkat advertisements, you can see just how friendly and relaxed the environment is that I have been working in over the last four weeks. Despite the initial stereotypes of what work experience would consist of, I have in fact felt part of a team and not entirely useless. The idea of leaving Rewired PR has become somewhat daunting. The team has given me a real insight into the PR industry and they are both talented and a pleasure to work with. They have proved to me that it is both an interesting and exciting industry to work in and I would consider my time at Rewired PR a priceless experience.
Jennifer Mitchell
Birmingham Metropolitan College