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Playing my part during Make a Delicious Difference Week
29th October 2010. Posted by Tom Braithwaite. Trackback
Earlier this month, I was asked to participate in a football tournament organised by Cadbury and Kraft Foods as part of Make a Delicious Difference Week.
The week saw over 1000 Cadbury and Kraft Foods employees across the UK and Ireland volunteering in their local communities and the football tournament was a big part of the programme of activities.
The football tournament took place at the Cadbury Recreation Ground in Bournville, and saw 10 teams compete in a series of 7-a-side football matches. After a day of competition, the tournament was won by manufacturing site Chirk, who beat Cadbury World in a closely fought 1-0 final.
Unfortunately, I played no part in the final after crashing out of the tournament at the group stages with my team, Sales All Stars. In terms of ‘making a delicious difference’, on the pitch at least, we all perhaps needed a bit more practice.
I enjoy playing football and play regularly, but after playing four consecutive matches, I was absolutely exhausted. I had to keep telling myself it was all in the name of charity.
I am a firm believer in volunteering schemes and completed 200 hours of volunteering when I was 17 as part of the Millennium Volunteer Scheme.
Nowadays, it is standard practice for large companies to have active Corporate Social Responsibility programmes. Natwest is one example of a company that is increasingly shouting about the community work it does following its recent television advertisement.
In this crowded marketplace, it is proving difficult for everyone to be heard which is why I was really pleased to see that Cadbury’s Sheffield site picked up an award recently for its own community work.
The charity football tournament I was lucky enough to be a part of was really well organised and the enthusiasm of the Cadbury staff added to a great atmosphere which produced a really enjoyable day.
Just give me a bit more notice next time - I may need a few more cardio sessions!
Comments
Trackback: albert
excelent post, keep it coming
albert
03rd November 2010