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PR for BASS Festival takes to the skies
27th May 2009. Posted by Chris Lind. Trackback
Photo courtesy of The Sunday Times.
My whirlwind of a first month at Rewired has seen me listening in on musicians banging buckets for live radio and trying valiantly not to spill champagne on celebs attending the ‘Tormented’ premiere. However, perhaps the most valuable thing I’ve learned so far is how an integrated, multimedia PR campaign can lead to such worthwhile – and varied - results.
Take BASS Festival 2009, for example; whether catching the latest Twitter update on your mobile during the daily commute or flipping through the inflight Virgin mag while speeding thousands of feet in the air, you can stay informed of all the latest news about the event without struggling to search for it.
Fast approaching – it starts next week! – BASS is unique in that it is the UK’s only month-long urban arts festival. Next to the likes of V and Glastonbury, it might have once been considered an ‘underground’ festival. However, going strong for its fourth year, BASS is finally achieving the coverage it deserves.
As the only Birmingham festival to get a nod in The Sunday Times Culture’s rundown of ‘The Top 100 Festivals’, BASS is forging a nationwide reputation to match an event schedule that, aside from the Midlands, will be taking in Manchester, Edinburgh and London. Add to that its online presence, via the official site, the Punch Records blog and utilisation of everyone’s favourite social networking sites, and the festival can only grow in stature.
Photograph courtesy of barloventomagico.
Perhaps the festival’s main draw this year is the UK exclusive of an exhibition by celebrated artist Lemi Ghariokwu, entitled ‘Art’s Own Kind’. Holidaymakers travelling to Lemi’s country of origin, Nigeria, will be able to read an in-depth feature with the man himself while aboard their Virgin plane.
By taking the work of BASS to the sky, the work of Rewired and the festival organisers themselves has opened my eyes to a world of possibilities in this lil’ world we call PR. I’m only six weeks in, and I’m already thinking about getting clients namedropped in whatever publication accompanies the first cruise ship to the moon.