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So your brand is on Twitter. So what?
15th March 2010. Posted by Ruth Ward. Trackback
One of the talks I went to over the weekend at SXSW Interactive was led by Brian Solis, looking at how brands should engage online. As Brian walked onstage he was greeted by enthusiastic wooping and cheering, which yet again brought home the celebrity status that so many social media 'gurus’ have here. He also has great hair.
Brian reiterated a lot of things we know already: the importance of transparency, conversation, how to measure return on investment etc. But the most salient sound bites for me were:
- People don’t fan you because they need another page to follow. They do it because they have a strong reason to do so, and they stay because you give them something of value.
- Brands need to start thinking like media channels. They need to consider programming their content, and having an editorial strategy. Just chatting on a wall or on Twitter is not enough. They need to add value and programme that value so that they give audiences something to come back for.
- Once brands have their content sorted, they need to advertise it, just like a TV channel, programme or film would do. Content marketing is vital to attract new people. Let your audience know that it’s there, and what to expect from it.
Brian’s conversation prism diagram designed by JESS3 is also a great reminder that the world of social media does not revolve around Twitter and Facebook alone.
You can read more of Brian's thoughts on brands becoming media here.
Comments
Very interesting!
Chris Lind
22nd March 2010