The best of Brum - part four


Tom Braithwaite, NIA

I’ve always been interested in the events industry and so I suppose my favourite place to talk about in Birmingham would have to be the National Indoor Arena.

I am originally from Nottingham and the large arenas in the city are some of the first things I think about when I think of Birmingham. An interesting side note being that the NIA was the scene of the first arena gig I went to- The Stereophonics in 1999 if you were wondering.

Following the completion of my degree in New Media from the University of Leeds, which focused on web design, advertising and marketing, I specialised in event management by completing an (MA) Event and Exhibition Management at Birmingham City University.

The course had a heavy emphasis on finding employment within the events industry and some of the modules were led by staff from the NEC Group.

The large arenas such as the NIA are iconic venues in Birmingham and the city seemed the best choice to move to in order to further my career.

Smaller venues benefit from the national recognition that the NIA, NEC and ICC get and Birmingham is increasingly recognised as a real alternative to conferencing and exhibitions outside of London.

The large arenas are increasing in popularity all the time. The Ticket Factory, a ticket agency born out of the success of the NEC had recent success in March of this year when Haymarket Exhibitions announced it had brought in The Ticket Factory to the UK box office for all its events.

Haymarket Exhibitions' portfolio includes Autosport International, Clothes Show Live, Clothes Show London and the BBC Good Food Shows in Birmingham and Glasgow.

With an ever growing reputation as a centre for exhibitions, conferences and events, I feel Birmingham is a great place to be.

I suppose it’s over to Katie now to round the week off…


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