Bodhi Launch

  • Rewired started working as the PR agency for Bodhi in July 2010, with the specific aim to launch the brand and new product line, Botanical Therapies.
  • Bodhi is a beauty brand with a difference; not only does it omit the use of harmful chemicals such as parabens, it is also good for your skin. It also uses a very high concentrate of essential oils, making the product therapeutic to both body and mind.
  • Rewired was appointed to launch Bodhi alongside the seven individual products within its line to the public and press.  As an agency, we were responsible for all aspects of the event including venue hire, catering, guest and host management, as well as attracting and generating press coverage.
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  • We were aware that the products and brand were high-end and very luxurious, so we decided to base the event theme on a ‘Bodhi Spa’.  We wanted to transform the venue into what felt like a private spa for guests so that they could try out the products in a relaxed yet lavish environment.
  • We chose the Staying Cool Penthouse at the top of the Rotunda as the surroundings were ideal for re-creating a spa. There are also fantastic views across Birmingham from one of the city’s most iconic buildings; a talking point in itself.
  • The rooms were dressed with particular attention paid to small details, such as personalised Bodhi flannels, towels and bathrobes, as well as bespoke artwork on the walls.
  • Sticking with the Bodhi theme of inspiration from across the world, we hired leading restaurant Thai Edge to provide food for guests; adding that ‘special touch’ to the event.
  • All guests were able to try out the products and were given a goody bag with a number of samples.
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  • The event was attended by over 65 guests, reaching the maximum capacity of the venue.
  • A good variety of guests attended including regional and national press, VIPs and some of the most influential people in Birmingham.
  • Coverage was achieved in regional press as well as in online fashion blogs, one of which appeared on Vogue.com.
  • The event also helped to launch the ongoing PR campaign for the brand and product range. 
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