• Rewired PR started working as the PR agency for fish in a bottle in February 2010. The digital production agency is an independent UK-based digital agency and specialises in multiplatform digital production, interactive games and viral marketing, web design and build, user experience and social media marketing.
• Rewired PR was appointed to increase the profile of fish in a bottle both regionally and nationally by targeting specific trade publications and national press as well as to raise the profile of Managing Director, Justin Eames.
• fish in a bottle’s work includes online games for BBC Ireland and CBBC, Channel 4, retailer Bravissimo and production company Sunset and Vine.
• Key press targets for fish in a bottle were trade publications such as the Drum, New Media Age and Design Week as well as regional press such as the Birmingham Post and the Leamington Spa Observer.

Rewired PR wanted to generate effective and targeted media coverage for fish in a bottle that would:

• Increase fish in a bottle’s profile in the regional and national business community through a regular flow of press releases and media coverage.
• Have a focused approach to key projects such as fish in a bottle’s Battle of Britain: 303 Squadron game, which was developed alongside a Channel 4 documentary about a group of Polish WWII pilots. The creative PR campaign surrounding the launch of the game saw key press targets sent a press pack which included a model plan and a letter giving the journalist a ‘call to arms’ to join the squadron on one last mission.
• Communicate the success of fish in a bottle by announcing new business wins, increase in staff and a move into new premises.
• Support fish in a bottle in adding to its awards shelf and raising awareness of the company’s innovative campaigns and products as well as Managing Director, Justin Eames.

• The campaign for fish in a bottle’s Battle of Britain: 303 Squadron gained coverage in national newspapers such as the Guardian Games blog and trade titles New Media Age and Design Week which resulted in a PR value of over £28,000.
• Rewired PR sustained constant coverage for fish in a bottle’s projects in regional press which included full page and half page features on fish in a bottle’s Keepy Uppy game, developed for Blue Peter and Top Teeth, a game created for BBC Ireland.
• Rewired PR drafted the award entry for the 42 under 42 awards - an awards ceremony designed to find out the next group of up-and-coming professionals in the West Midlands. Justin Eames won the Innovation of the Year category.
• Coverage was secured in New Media Age for fish in a bottle’s Gardeners Click, a social network designed specifically for people with an interest in gardening, within a three page feature article. The feature included quotes and images of Director of Client Services Drew Wilkins. New Media Age has a circulation of 5,816 readers and is a specific trade publication which focuses on media and marketing.
• The campaign produced 56 pieces of individual coverage and had a PR value of over £120,000.