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Francesco Group Wows The Crowds At Style In The City
02nd October 2009. Posted by Sam Dowling.
Francesco Group, the Official Hairdressers of The Sunday Times Style in the City wowed over 10,000 fashionable shoppers who visited Birmingham during the three day event.
With over forty years experience and thirty salons across the Midlands, Francesco Group’s reputation for VIP treatment and bespoke hairdressing ensured they were the perfect accessory for the event, which enjoyed a 15% increase of shoppers than the previous year.
Francesco Group’s Stafford, Knowle, Market Drayton and Wolverhampton Salons were all heavily involved in the series of fashion and beauty experiences offered.
British Hairdressing Award nominees Anya Dellicompagni and Michelle Thompson headed up the hair team backstage at the Catwalk Show. Hosted by TV personality Emma Willis, the six daily shows exhibited trend-setting and inspirational hairstyles created by the FG team with Wella Professionals Products at Birmingham’s premier designer destination, The Mailbox.
In addition, over 4000 visitors were impressed by Francesco’s styling skills during Myleene’s
Style MasterKlass Sessions at The Bullring. The Ten Years Younger presenter hosted nine sessions over the weekend, which all saw live makeovers and fashion Q&A’s.
The Francesco Group team also treated visitors to consultations and pampering at the Wella Professionals Salon Experience in The Oasis. Based in Pavilions shopping centre, The Oasis offered ticket holders three rooms of beauty and pampering.
Ben Dellicompagni, Owner of Francesco Group said:
‘We thoroughly enjoyed working on the Style in the City event, and although it was hard work we loved working so closely with the teams backstage at the Catwalk Show and Myleene’s Style MasterKlass sessions. It was also great to give visitors top tips on key autumn hair trends, and consultations at The Oasis.”