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Pop star Jamelia becomes the face of Style Birmingham
16th June 2010. Posted by Tara Tomes.
Summer is officially here and Style Birmingham is celebrating with the announcement of a new ‘face for spring/summer’, pop star Jamelia.
The singer and local girl has teamed up with Stylebirmingham.com to model this season’s hottest trends from Harvey Nichols, House of Fraser and Selfridges. From bold prints and bright colours, to tribal and candy girl fashions, Jamelia fronts the campaign to help Birmingham’s shoppers stay stylish this summer.
In an exclusive photo shoot in Birmingham, Jamelia worked with celebrity photographer Richard Grassie, whose portfolio includes Rihanna, Pussycat Dolls and Leona Lewis. The final images appear on stylebirmingham.com; the city’s one-stop shop for fashion, shopping and style; from this week and aim to show the city’s style elite the staple items for their summer wardrobes.
Jamelia said:
“I was absolutely delighted to team up with Style Birmingham for this campaign; I’m a girl who loves to shop and Birmingham has so much to offer. From big names and department stores to high street shops and independents, you couldn’t ask for more from one city.
“This summer’s key trends are every girl’s dream; with lots of bright colours, pretty prints and fantastic shapes, there’s definitely a look to suit everyone. The final images are great because they feature both high street names and expensive designer pieces, proving that you can be super-stylish whatever your budget.”
In addition to fronting the summer campaign, Jamelia has also signed up as a guest columnist in Style Birmingham Magazine, giving an insight into her glamorous celebrity lifestyle.
After several TV projects, Jamelia returns to the music limelight later this year with the release of her fourth studio album, which has been produced by music-makers that have worked with Jay Z, Beyonce, Lady Gaga and Rihanna. She is also shooting two documentaries and a movie in September. 
To see Jamelia as the face of Birmingham’s fashion and for the latest news from Birmingham’s retail offer, visit www.stylebirmingham.com
Ends.
For all press enquiries, please contact Tara Tomes at Rewired PR:
Tara Tomes
07966 884 659 or 0121 236 2132
tara@rewiredpr.com