Ricemedia goes against the grain with cider campaign

Cider manufacturer Frosty Jack’s has appointed digital production agency Ricemedia to deliver its latest online campaign, Anti-Conventional.

The campaign invites users to upload artwork and videos to the website, www.anticonventional.com which takes a satirical look at everything mainstream and was developed by Ricemedia.

The agency has also created the iPhone app, Anti iTag which allows users to create artwork, add anti-conventional tags on their iPhone and upload it to the website, Facebook and Twitter.

Paul Rice, Managing Director of Ricemedia said:
“It has been a lot of fun working with Frosty Jack’s. The campaign has had a really positive response from the public even at this early stage and the artwork and videos that have been submitted are really imaginative.

“By developing the app, users can see something they think is ironic or funny, photograph and upload it in an instant with their own unique tag added to it.”

The website and iPhone application support the TV advertising campaign which directs people to the site.

Helen Jones, Brand Manager for Frosty Jack’s at Aston Manor Brewery said:
“Frosty Jack’s cider is a fun brand for people who don’t want to conform to the mainstream. The anti-conventional campaign is about expressing that feeling of going against the norm in a fun and creative way.

“Ricemedia’s expertise in developing the website for the campaign has been invaluable. They have a proven track record in creating slick and stylish iPhone applications and the Anti iTag app has helped to enhance the content on the main site.”
 
The Anti iTag app is available to download for free from the App Store. To find out more about Ricemedia, please visit www.ricemedia.co.uk.