RiceMedia goes on a (Co-Op) holiday

Co-op Holidays has invested in greater Search Engine Optimisation (SEO) and a new Cost per Click strategy as part of the travel company’s latest online marketing campaign.

Digital Agency and SEO specialist RiceMedia has been appointed by the travel company to boost traffic to a number of its e-commerce websites.

The travel agency is part of the Midlands Co-operative Society and has high street branches throughout the UK.

Paul Rice, Managing Director at RiceMedia, said:

“We’re really excited to be working with Co-op Holidays. We will be managing the organic Search Engine Optimisation and Cost per Click on www.co-opholidays.co.uk, as well as repositioning the company’s Twitter and Facebook offerings.

“We are also consulting on increased conversion rate opportunities and using advanced analytics to deliver accurate measurements of return on investment across all platforms.”

RiceMedia was approached by Co-op Holidays following work on websites such as the clothing retailer Superdry.

Jon Pearce, Web Marketing Manager at Co-op Holidays, said:

“With lots of services moving online, the travel agent market has become highly competitive. It is crucial for companies such as Co-op Holidays to have a strong online presence in order to compete, and one of the ways we want to do this is through the use of in Search Engine Optimisation.

“Despite only working with RiceMedia for a short time, we have already seen encouraging results in increased traffic to our site and search engine rankings.”

For more information on the services RiceMedia offer, visit www.ricemedia.co.uk.