Superdry gets super exposure from Rice Media

UK fashion retailer Superdry has appointed Rice Media to manage its online marketing strategy following the launch of the company’s new e-commerce site.

The digital agency has been retained by Superdry to ensure maximum exposure of the company’s site through a range of online services.

The strategy covers organic Search Engine Optimisation (SEO) of the new site, Cost per Click management and a repositioning and branding of Superdry’s Social Networking Profiles.

Paul Rice, Managing Director of Rice Media said:
“Our proven formula and advanced analytics implementation provides target driven results along with transparent measurement for true return on investment figures across all mediums.

“Whilst still in the early stages, our campaign has already led to a 15% increase in visitors to the Superdry site, with like for like sales up over 10%.”

Within the first two months of the campaign, Rice Media secured Superdry.com at the top of Google searches when users searched a range of fashion related terms. The site was previously outside the top 20 pages of search results.

James Meigh, Head of Marketing at Superdry said:
“We wanted to work with Rice Media because the company has a proven track record when it comes to search engine marketing.

“With more and more consumers opting to buy online, it is important to continue to promote our brand and compete with other large brands who all invest heavily in this kind of activity.”

For more information on the services Rice Media offer, visit www.ricemedia.co.uk.