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Top Birmingham businesses support BRMB’s charity walkathon
20th April 2010. Posted by Sam Dowling.
Birmingham radio station BRMB has teamed up with Lookers Vauxhall and Cadbury World to bring back its twenty-six mile charity Walkathon on 6th June.
BRMB announced the return of the full Walkathon following listener demand. The event which takes place on Sunday 6th June is in aid of the Queen Elizabeth Hospital Birmingham Charity in Selly Oak. The charity supports soldiers who have been severely injured in the war and plans to develop rehabilitation facilities to help them cope with their new situation.
Headline sponsor Lookers Vauxhall currently has three dealerships across the city and is encouraging people to get involved by offering top Birmingham overnight stays and VXR Vauxhall track days to individuals who raise the most sponsorship money.
Cadbury World has been announced as the official partner of a new shorter Walkathon where families and young people can opt to complete two stages of the route totalling around seven miles.
BRMB’s first Walkathon took place in 1983 and its course followed the initial number 11 bus route, this year it is offering three options depending on age or fitness levels. The Junior and Family, The Half Walkathon and the Original twenty-six mile Walkathon round the Outer Circle bus route.
John Harris, Birmingham Operations Manager at Lookers Vauxhall said:
“Lookers Vauxhall decided to get involved to show our overwhelming support to the Military personnel and their families as well as to commend the tremendous work done by the staff at Selly Oak Hospital. I am always amazed at the soldiers’ strength and courage matched equally by the Hospital teams.”
Lucy Giaquinto, Marketing Manager at Cadbury World said:
“Cadbury World is passionate about supporting local charities and is especially pleases to be able to help raise funds for such an important cause. Cadbury World attracts large levels of young people and we believe that creating this bite-sized route is a fantastic idea to encourage families to get involved.”
Andy Price, Regional Marketing Manager at BRMB said:
“We wanted to bring back the popular Walkathon after such a long absence because it is a great community event that brings everyone together to raise money for a charity close to the hearts of local people. We are absolutely thrilled to have Lookers Vauxhall and Cadbury World on board and are sure their generosity will go a long way towards helping us build a home for the brave in Birmingham.”
For more information about the BRMB Lookers Vauxhall Walkathon including how to sign up please visit www.brmbwalkathon.co.uk.