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Your Guide to Style in the City

Your first stop on the fashion trail is House of Fraser, where you can pick up an exclusive goodie bag. Designed by up-and-coming Birmingham designer Jessica Butcher, the bag will have everything you need to survive a long day of fashion and beauty. Whilst in store, also check out their style workshops and, you could also get the chance to be a ‘stylist’ on a fashion shoot.
Then move on to the Catwalk Show at The Mailbox Fashion Theatre. Hosted by model and TV presenter Emma Willis, this year sees a total of six shows per day; with the first at 10.30am and the last at 7pm. The catwalk is set to bring the drama and spectacle of international runways to the heart of Birmingham and if you’ve always longed to sit alongside the style elite at Fashion Week, this is definitely for you.

The Catwalk Show will see collections from some of the world’s best designers as well Birmingham’s top retailers, including Bullring, Harvey Nichols, House of Fraser, M&S, Pavilions, and Selfridges. Each day, the 7pm show will also feature a special designer collection; Graduates from Birmingham City University (Thursday 24th), London Fashion Week favourite Emma Bell (Friday 25th), and finally Ada Zanditon (Saturday 26th).
Friday’s 7pm show will also welcome brand girl group ‘Girls Can’t Catch’ to the stage. From the same record label as Girls Aloud and The Saturdays, this will be one of their final performances before embarking on a massive UK tour that includes Wembley Arena, Manchester MEN and Birmingham NIA.
Whilst at The Mailbox, make sure you visit the exclusive Jewel Room. Based just seconds away from the Fashion Theatre, it is the place to go for beautiful contemporary jewellery. Birmingham’s famous Jewellery Quarter will also be hosting a series of live talks and workshops on all subjects related to jewellery making and buying.
Harvey Nichols will also be putting on a series of special Style in the City activities, including make-up sessions with MAC and skincare advice from Crème de la Mer. You can also sample the store’s exclusive cocktail, and stop by for a spot of lunch.

Once you’ve finished at The Mailbox, move over to The Oasis, three rooms dedicated to beauty, pampering and relaxation. Based at Pavilions shopping centre, you can get top tips from leading experts on hair care and trends, as well as find out autumn’s key make-up looks, and even receive a complete makeover. Beauty experts will also be on-hand with the latest products to keep you and your skin looking and feeling great.
Whilst at Pavilions, pop into M&S and get advice from their personal shoppers on the key trends for Autumn/Winter.
Then it’s time to hit Selfridges, where you can be one of the first people to see their brand new World of Accessories. Platinum ticket holders will also get special treatments and a glass of bubbly from the Moet Bar.

If you are a VIP or Platinum ticket holder, you will get the chance to see the glamorous Myleene Klass in action at Bullring. During this unique fashion experience, Myleene will be hosting live makeovers. Using clothes, shoes and accessories from Selfridges, nine lucky locals will be given glamorous new looks as part of Myleene's Style MasterKlass.
So, if that sounds like the perfect way to spend your day, make sure you go online and book your tickets now; www.styleinthecityevent.co.uk.