Rewired’s recommended PR reads

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The team at Rewired have delivered their top tips for further reading, all on their favourite topic…

Ruth reads…

Compelling communication starts with a strong brand, and Ruth’s recommended read for a painless and inspiring introduction that will get you thinking is The Brand Gap by Marty Neumeier. It’s a great, visual journey through the five disciplines of brand building, and a reminder –  if we should need it – that a brand is “not what you say it is. It’s what they say it is.

Harj reads…

Using a mix of real-life examples and popular myths around the theory and practise of public relations, Commercial Director Harj recommends Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions by Rich Leigh. This book is a fantastic insight for those who are relatively new to the PR industry and a fascinating tool of reflection for those who are already seasoned professionals.

Winnie reads…

This recommended read is actually more of a recommended listen, Account Executive Winnie praises Me & Orla’s Podcast for its up-to-date understanding of digital marketing and PR trends and truly thought-provoking insight into further topics such as nurturing creative businesses.

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Jake reads…

Always keeping up to date with movements in the sector, Senior Account Executive Jake recommends Ben Smith’s weekly round-up newsletter for PR Moment as his weekly ritual read. Doing exactly what it says on the tin, this well-informed newsletter is a quick look over the week’s PR moments. Highlights include the Good and Bad PR segment.

Grace reads…

“I have two amazing reads” claims Junior Account Executive, Grace. First of which is Janet Murray’s Your Press Release is Breaking My Heart, a light-hearted and unconventional guide to selling stories to the media. Second on the list is The PR Masterclass by former newspaper, magazine and digital journalist Alex Singleton – a highly practical guide to building a PR strategy.

Ben reads…

As a self-confessed Disney fanatic, Account Manager Ben was inspired by Ed Catmull’s (President of Pixar and Disney Animation) Creativity, Inc. Overcoming the unseen forces that stand in the way of true inspiration. Not only is this a fascinating insight into the inner workings and inspirations for the world’s largest animation studios, but the guidance on unlocking true creativity from both yourself and your team by altering just a handful of daily habits comes highly recommended.

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