BBC Good Food Show and BBC Gardeners' World Live
From 14th to 17th June, the BBC Good Food Show and BBC Gardeners' World Live arrived at The NEC Birmingham for the summer’s offering of all things food and gardening. Just a short train-ride from our offices in the Jewellery Quarter, the press lounge became our office for four days, where we provided friendly faces for the press who attended the show.
BBC Two’s Gardeners' World favourites Monty Don, Carol Klein and Alan Titchmarsh headlined the horticultural half of the show whilst Mary Berry, Tom Kerridge and dozens more world-renowned chefs showcased their culinary skills.
With hundreds of stalls to browse, visitors were able to see their usual BBC Good Food Show favourites as well as some vendors returning for their tenth exhibition. We were also excited to see local Birmingham food heroes Lap-Fai Lee and Brad Carter take to the Good Food Stage and demonstrating a signature dish each.
Outside the main hall, the Floral Marquee showcased a variety of plants to purchase and just beyond the entrance, the inspirational Show Gardens featured the award-winning ‘Made in Birmingham’ garden featuring a railway embankment plot complete with a working steam engine with a Pullman dining carriage. The team followed its journey from Tyseley Locomotive Works to its home at BBC Gardeners' World and it was great to see the train surrounded by a wildflower meadow and leafy allotment!
Whether inside or outside, there was plenty of cooking and gardening inspiration including live demos, Q&A’s and the opportunity to talk to artisan producers and gardening experts. Of course, we managed to find some time to take a look around to admire the beautiful gardens and purchase a cake or two!
Over the weekend, we organised broadcast filming with Midlands Today, interviews with Lap-Fai Lee and Digbeth Dining Club's Flying Cows with Free Radio. So far, we have generated over 161 regional pieces, 23 broadcast pieces and 11 national press including i and Observer Magazine.