Rudy’s arrives in Birmingham
Rewired was appointed to support the Birmingham opening of Rudy’s on Bennetts Hill. We were tasked with inviting guests over the soft launch period to experience Rudy’s and generate buzz around the opening.
Located in the heart of the city, close to New Street Station and in the centre of the city’s vibrant dining scene, the highly anticipated restaurant was the fourth opening from the independent Neapolitan pizzeria. The brand recently saw its Manchester branch named in ‘The top 10 places to eat in the World’ and is currently rated ‘No.1 pizzeria in the UK’ by Trip Advisor. The company’s mission is simple, to serve up authentic Neapolitan pizza in a relaxed environment and the Birmingham branch does just that, with its stripped back interiors, local art on display and friendly service.
Over a soft launch period of two weeks, Rewired invited key local businesses, media and influencers across 26 sectors including retail, digital, legal and finance to experience Rudy’s Birmingham first-hand. Feedback throughout the launch was incredible – with plenty of satisfied diners.