Heal’s Appoints Rewired to National Press Office Role
Iconic British furniture and interiors retailer, Heal’s, has appointed Rewired to deliver national press office support, working alongside the company’s in-house PR and marketing team.
Rewired was initially appointed to support the launch of the new Heal’s store at the Mailbox in Birmingham, which included a series of launch events, media relations activity, and strategic communications to develop brand awareness across the Midlands region and drive footfall.
Following the launch, Rewired has secured a national brief to provide PR services to Heal’s across consumer, business and trade media.
Harj Millington, commercial director at Rewired, said: “We’re extremely excited and privileged to extend our role with such a high profile and nationally-recognised brand within the lifestyle and homewares sector. It is a great appointment for Rewired at a time when our portfolio of consumer, retail and homewares brands is going from strength-to-strength. Our creative and hands-on approach combined with our strong media relationships, both nationally and regionally, has secured us work with some fantastic retail and leisure brands, and we look forward to delivering strong results for Heal’s over the coming months.”
Daniel Boden-Wilson, Marketing & PR Manager at Heal’s said: “We were delighted with the results of our Birmingham new store launch, which Rewired worked on with Heal’s. Off the back of that success, we saw Rewired as the perfect choice to provide national press office support to us – they have a great team and are ideally placed in terms of location, experience, and reputation, to help deliver our creative PR and media campaigns.”
Established in 1810, Heal’s has six stores across London, Sussex, Yorkshire, and Birmingham, opening within the Mailbox’s homewares department in October 2017.
Based in Birmingham with clients across the UK, Rewired specialises in PR, marketing and event management across the retail, leisure, lifestyle and homewares sectors. Leading clients include the Mailbox, Cadbury World, Marco Pierre White Restaurants and Greenapple.