Since 2010, we have been retained by Cadbury World to undertake a wide range of marketing and PR activity, acting as an extension of its dedicated in-house team.
Cadbury World is a major UK destination attracting visitors from all around the country, far and wide. With competition fierce in the UK travel and tourism industry, our ongoing commitment and challenge is to ensure that we continue to increase Cadbury World visitor footfall each year and develop creative and meaningful campaigns that bring the attraction to life.
We aim to inspire and attract visitors to keep coming back every year, plus encourage new and diverse audiences from a wider demographic.
As well as brand outreach, we manage the press office and media relations function, develop and deliver creative PR campaigns, support the attraction’s busy seasonal events calendar, and proactively research and secure opportunities for Cadbury World to maximise its share of voice.
Utilising Cadbury World’s extremely talented team of chocolatiers, we also use our knowledge of current affairs and consumer trends to develop chocolate impressive creations that will generate coverage in key target press and get people talking about the attraction.
Since we have been working with Cadbury World, visitor numbers have increased year-on-year.
Over the course of 2018, Rewired generated 1,080 pieces of coverage across national, regional, online and broadcast outlet with a combined reach of 66 million.
Popular creations have included Buckingham Palace for the Queen’s 90th Birthday, a giant eight stone Easter Egg in time for the Easter holidays, and Windsor Castle for Harry and Meghan’s wedding.