Home furnishings + retail is one of our favourite combinations for B2C work and it doesn’t get much more exciting than Heal’s, which is officially recognised as a ‘Cool Brand’.
Iconic British furniture and interiors retailer, Heal’s appointed Rewired to deliver national press office support, working alongside the company’s in-house PR and marketing team.
We were initially appointed to support the launch of the new Heal’s store at the Mailbox in Birmingham, which included a series of launch events, media relations activity, and strategic communications to develop brand awareness across the Midlands region and drive footfall.
Following the launch, we were delighted to secure the national brief to provide PR services to Heal’s across consumer, business and trade media.
Established in 1810, with a strong history and established reputation for design and inspiration, the initial challenge for us was to get under the skin of the brand and its heritage, in order to become a meaningful extension of their marketing team and to deliver supercharged and relevant PR.
Our second exciting and practical challenge was to deliver fast-paced regular PR features in response to, often short journalistic deadlines, and to stay ahead of trends, styles, retail and sector opportunities for Heal’s.
With an ever-changing media landscape and an uncertain economic and retail climate, an ongoing challenge is to ensure that Heal’s retains its voice in a competitive and busy media world.
Firstly, we were able to place one of our junior account executives on secondment at Heals once a week so that we could really immerse ourselves in the Heal’s brand, heritage, working practices, products, trends, events, processes, systems, buyers, team, key relationships and designers with whom they collaborate. This was an invaluable investment of time.
Next, our creative and proactive approach combined with our strong media relationships, both nationally and regionally, meant that we managed to identify and secure excellent features and profile opportunities, in addition to delivering volume press releases and day-to-day support.
We know we are adding great value because our client tells us so. We feel we have become a true extension of their in-house marketing team and completely understand and respect their brand and vision.
We are hands-on, approachable and available 24/7 – a commitment which has given us strength to our valued relationship. In terms of statistics, we are delighted with our coverage results since we started in December: