B2C • LEISURE
Crafted Pubs
Uniquely crafted
MISSION:
A uniquely crafted approach to local pubs, the Crafted Pubs team of Greene King launched a new market concept to create an individual feel through characterful pubs, outstanding service and excellent food. Located in suburban and rural areas, the aim of this exciting brand and pub concept was to offer an elevated guest experience with seasonally inspired food and drink, within an enticing, relaxed local pub setting.
Approach:
Since our work with Crafted Pubs began, launching its maiden pub (The Boat in Catherine de Barnes, Solihull), we have since helped to roll out each individual pub within the Crafted collection, currently standing at seven sites across the UK.
Our approach ensures that each pub remains authentic to the brand and its original building, whilst being firmly connected with its local surroundings, history and communities. Delivering a PR strategy unique to each pub, community and region, our activity includes an impactful launch event, advertisements, social media support, seasonal events, media liaison and strategic influencer engagement.
HIGHLIGHTS:
Being part of the Crafted Pubs positioning from the start has been particularly exciting, as we have repeated, refined and adapted our activity for each location, whilst staying true to the uniqueness of the brand.
We have helped to deliver growth and awareness at both a brand level and across the individual pubs, from launch activity to community engagement to campaign delivery.
YoY brand coverage has increased through broadcast, regional and lifestyle press alongside social media activity, which has delivered an average follower increase of +237% on Instagram and +153% on Facebook.
