Digital PR:
Designed to improve and increase your website’s visibility in search engine results pages (SERPs)
Strengthening brands, building connections, grabbing headlines and sparking conversations
What is Digital PR, and why does it matter?
Digital PR is the rapid evolution of media relations — using the principles of traditional PR but applying them where your audience is: online.
Our digital PR campaigns are all about getting your brand seen and searched, while driving visibility through high-authority coverage that lives on… and online.
It’s not about replacing your traditional PR…
It's about building a strategy where the two work in tandem — making sure your brand cuts through on Google and in the press.
It’s where SEO meets editorial and, in today’s landscape, that means incorporating digital PR into your communications strategy.
Blending data, creativity and media know-how
At Rewired, we combine big ideas with sharp strategy and smart storytelling, to help raise your brand’s visibility and authority.
Not only driving organic, earned media coverage, we devise data-based campaigns that generate high authority targeted backlinks. These backlinks from reputable websites to yours, help to boost your site’s authority, improve organic rankings, increase visibility and drive more traffic and sales.
Aligning digital tactics with brand purpose and voice
Working closely with your brand team, we create on site content that builds topical authority, attracting backlinks to key pages.
High quality, relevant links can positively influence your targeted keyword rankings by passing link equity and authority through the blog content and to other internally linked pages.
Standing out from the crowd
Giving your brand visibility in the spaces your audience already lives.
From mentions to momentum, digital PR can help to build long-term value and by consistently appearing in relevant industry conversations, your brand can build sector-specific authority and remain front of mind, ultimately fostering greater trust and engagement.
All our digital PR campaigns are underpinned by brand activation strategies designed to drive measurable impact including:
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Topic Ownership
These are bespoke campaigns built around data-driven and evergreen topics that align with your brand. Housed on interactive landing pages or blogs, the content is designed to have broad appeal across sectors identified through a backlink audit. These campaigns are long-term assets that can be repurposed and used to build authority and links over time.
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Editorial
This approach involves enhancing existing on-site content with new assets, such as updated research, imagery, or expert input to make it timely and relevant to the current news agenda. Editorial campaigns target gaps in your backlink profile and drive deep links to key existing pages, while maintaining relevance to your brand and sector.
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Reactives
Reactive content is product-specific and positions your brand as an authority through timely news commentary. This includes pre-planned stories tied to seasonal events, as well as reactive newsjacking within 24–48 hours of trending news. Formats often include expert advice, tips, how-to guides, and trend-based insights.
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Always-On Press Office
This ongoing strategy ensures consistent media presence through regular outreach, expert commentary, product updates, and news coverage. The goal is to maintain a steady stream of brand visibility and earned media throughout the year.
Case Study: CEWE
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Mission
Founded over 60 years ago, CEWE is Europe’s leading photo printing company, offering award-winning products that help people preserve and share their memories. With retail partners in 21 countries, CEWE appointed us in 2025 to raise brand awareness, improve their online profile, and boost search rankings.
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Approach
Working closely with the CEWE team, we developed and executed a digital PR strategy designed to align with key seasonal moments, such as summer holidays to maximise online visibility and brand exposure during peak trading periods.
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Highlights
Between June and August, we executed two onsite campaigns and one reactive campaign, resulting in 41 pieces of coverage. Of these, 30 included backlinks (12 follow links) reaching a combined audience of 260 million. Coverage appeared on high-authority websites, with an average domain authority (DA) of 80; notably, 66% of coverage came from domains with a DA above 80, and 85% featured links to relevant category pages.
These efforts contributed to strong improvements in keyword rankings, including several key terms reaching Page 1 of Google search results:
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"Personalised Calendar"
+8 POSITIONS
from #12 to #4
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"Photo Book"
+5 POSITIONS
from #10 to #5
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"Photo Prints"
+4 POSITIONS
from #10 to #6
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![A scenic view of a river with lush green trees on both sides, a wooden dock extending into the water, and a clear blue sky with some clouds.]()
TimeOut
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![Photo of Stonehaven Harbor in Scotland showing a castle on a cliff with lush green surroundings and blue ocean.]()
Mirror Online
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![Screenshot of a webpage titled 'Here are the 10 most stunning treks in Scotland – according to online reviews and social media' from The Scotsman, featuring images of scenic Scottish landscapes including mountains, waterfalls, and a bridge.]()
The Scotsman
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![Screenshot of a news article titled 'Most beautiful walk in the UK named – not in England' from the Express, featuring a scenic view of a river surrounded by greenery.]()
Express Online
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![Screenshot of news article titled 'Waterfall walk two hours from Manchester named one of most beautiful in UK,' featuring an image of a waterfall amidst lush greenery.]()
Manchester Evening News
Take a look at our wider work
We also partner on:
