B2B PR • LEGAL, PROFESSIONAL SERVICES
Fieldfisher
A regional strategy
MISSION:
Fieldfisher is a European law firm, with market-leading practices in corporate finance, real estate, energy and natural resources, technology and life sciences.
Since 2023, we have been providing regional PR support for Fieldfisher’s Birmingham office, helping to raise the law firm’s profile in the city and across the West Midlands, following the appointment of Ranjit Dhindsa as Birmingham Office Leader.
Working closely with Fieldfisher’s in-house PR team, we are focused on increasing regional awareness and coverage by generating high-quality editorial opportunities in key media titles, to highlight the sector expertise of Fieldfisher’s growing Birmingham team.
BIRMINGHAM POST
Approach:
We have supported Fieldfisher’s growth through the placement of in-depth thought-leadership articles in priority titles including Birmingham Post, Insider Media and Birmingham Business. Our sector-led pieces have explored topics including the growth of Swedish investment in Birmingham, and learnings from a regional Digital & AI roundtable.
Leveraging Fieldfisher’s breadth of expertise, we have maintained a busy and proactive press office, providing expert reaction to the wider legal and business news agenda. From responding to the UK general election results to offering sector insights on UK immigration, weight discrimination and disability representation, our work has helped to position Fieldfisher as an authoritative voice in the region.
To support the Fieldfisher team in building key stakeholder relationships, we have also secured opportunities at regional events, networking and roundtable sessions. Simultaneously, we have ensured a regular drumbeat of positive news coverage through new appointment releases, the publication of Fieldfisher’s annual results, CSR updates including its chosen charity of the year, Birmingham Children’s Hospital, and business-led news stories.
BIRMINGHAM BUSINESS MAGAZINE
HIGHLIGHTS:
With a strong focus on supporting Fieldfisher’s increased presence in the region, and amplifying its media cut-through ahead of a planned office move to Birmingham city centre later this year, our regional media plan is designed to help build awareness, strengthen credibility and support Fieldfisher’s wider business aims.
In a competitive legal and business market, we are proud to have landed 132 pieces of coverage across print, broadcast and online, with a total reach of over 211m in a two-year period.
We placed 17 thought-leadership pieces in key titles, featuring nine associates and partners from the Fieldfisher Birmingham team, helping to establish the firm’s regional voice and showcase the growing scope of its expertise.
