AI Visibility
Shaping strategies and creating content to enhance discovery through AI
Strengthening brands, building connections, grabbing headlines and sparking conversations
What is GEO, and why does it matter?
Generative Engine Optimisation (GEO) supports the way your brand is discovered, understood and cited by Large Language Models (LLMs)
Consumers are using AI tools such as ChatGPT, Gemini and Perplexity more and more, to research and discover brands, products and services. B2B buyers are increasingly using these tools as part of their supplier shortlisting and purchasing.
AI platforms now act as a key influencer in the decision-making process, synthesising information from across the internet to provide a single, authoritative answer. With just three to five brands typically cited in LLM responses, a robust GEO strategy is has become crucial to ensuring your products and services are recommended over competitors.
The commercial impact of AI visibility
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84% of AI citations come from earned media, vs just 0.3% from paid / advertorial content
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Branded web mentions correlate with AI visibility roughly 3x more than backlinks
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AI-referred visitors are reported to convert at 3-6x the rate of visitors from traditional search
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89% of B2B buyers report using generative-AI at some point during the purchasing process
AI visibility can be amplified through a strategic and holistic PR approach.
By combining our technical expertise, strong media relations and quality content, we analyse, influence and improve AI citations for our clients, ensuring their message appears accurately, positively and consistently across AI-generated responses.
Our approach involves a comprehensive analysis of your brand’s current visibility across major LLMs, benchmarking against your competitors, providing recommendations and crafting a robust PR strategy that is designed to boost your AI visibility.
Our Process
Visibility Audit
We conduct a comprehensive analysis of how your brand appears across leading AI platforms, based on relevant topics and AI search queries, which includes:
Developing a prompt framework to map your brand’s visibility against, with the target audience profile and behaviours in mind
Assessing how your brand is described, positioned and recommended in LLM responses – and where there is little or no visibility
Identifying which themes, messages and proof points are surfacing when your brand is mentioned
Evaluating consistency and accuracy of your brand’s reputation and messaging
Understanding which sources are influencing different types of AI responses
Our process
Competitor Benchmarking
We then assess how your brand performs against your main competitors within the defined keywords.
This includes:
Comparing visibility and inclusion across categories of prompts and identifying areas of opportunity within individual prompts
Indexing brand prominence and message pull-through vs competitors
Identifying which competitors are most frequently included in LLM responses (which may not be the ones you’re currently monitoring) and understanding why they are being recommended over your brand
Our Process
Insights Report
Our findings are then translated and presented into an insights report that explains how your brand is currently being understood and represented by AI systems.
This includes:
Identifying where visibility is strong / weak across different AI models
Understanding which of your brand narratives are (or aren’t) being picked up
Summarising which AI systems are prioritising your brand vs your competitors in their responses
Identifying which signals are influencing inclusion of your brand
Our process
Strategy implementation
Using these insights, we would design and deliver an actionable PR and comms strategy to strengthen the signals that AI models rely upon, including:
Editorial: Prioritising the media titles that are driving AI citation for the topics that matter most to you and your customers
Owned content: Developing and optimising content to reinforce your brand messages, ensuring they can be easily and accurately ‘scraped’ by AI systems
Social media: Implementing a social media plan to ensure the type of content shared reinforces your brand message and is visible to AI platforms
Third-party signals: Expanding presence across other external platforms that are influencing AI responses
Our Process
Measurement & Reporting
With a clear benchmark and competitor framework, we regularly monitor, report on, and review performance to track the impact of your strategy and continue to evolve the approach as AI systems adapt and update.
Read more about the impact of PR on AI visibility
Ready to supercharge your AI visibility?
Take a look at our wider work
We also partner on:
Public relations
Digital PR
Crisis & reputation management
Strategy planning
Stakeholder engagement
Creative campaigns
Copywriting
Social media
