B2B • Manufacturing, Fire Safety
JELD-WEN UK
White paper: shutting the door on risk
MISSION:
Working with premium manufacturer of doors, JELD-WEN UK, to oversee and manage ongoing PR activity and bespoke campaigns, we have supported them with brand profile raising, increasing market share of voice, and generating deeper awareness of their commercial products with their target audiences.
Approach:
Through data and survey led campaigns, which have produced original and rich content for our client, we have generated strong editorial coverage within target media. We delivered a hard-hitting white paper to mark the start of Fire Door Safety Week, entitled ‘'Fire Safety: Time to Shut the Door on Risk”. Researched and written by Rewired and based on a key audience survey, the white paper explored the critical role of fire door safety, what was due to change when the new fire safety regulations came into effect in January 2023, and what should change in the future to better protect tenants.
HIGHLIGHTS:
Our survey and white paper produced key insights and statistics around the missing links still present in the fire door safety chain and put forward JELD-WEN's expert team, who made expert recommendations to ensure absolute best practice and how to shut the door on risk. Supporting their sales and marketing activity, the white paper was downloaded by key decision makers within their target companies and generated 32 substantive pieces of positive media coverage in key trade titles with a range of features and thought leadership articles.
