How to deliver a brilliant launch event in Birmingham
At Rewired, we are proud to be a Birmingham-based business. With over 17 years’ experience in the city, we have built valuable connections and insights that help us to deliver best-in-class PR services to clients looking to expand into the region.
Our skilled team of PR professionals balance strategic thinking with creative flair to consistently exceed expectations. Our work is designed to strengthen brands, grab headlines, and spark conversations – and events are a key piece of the PR puzzle.
With experience acting for major UK brands – from Popeyes to The Ivy – we deliver meticulously crafted launch events and activations that cut through competitor noise, drive real results ahead of opening, and create excitement in Birmingham and beyond.
Here, we discuss how Birmingham provides the perfect backdrop to a PR launch, and how an experienced PR agency, like Rewired, can help make your event one to remember.
Building Buzz
When you want to make a big splash – or arrive with a bang – a launch event or activation is an effective way to make your brand name heard. For our clients in Birmingham, the city provides the ideal location.
Famous for its iconic landmarks – Selfridges, the Library of Birmingham and Ozzy the Bull, to name a few – we are proud to showcase the best of Brum, shining a light on what makes the city, and our clients, so special.
So, how do you make a PR launch event truly unforgettable? It’s as easy as E-V-E-N-T…
E = Engagement
When planning an event, don’t forget the importance of engagement. From VIPs and media, to community influencers and business contacts, you must ensure that your event engages with the right audience, at the right time.
By curating a targeted guest list, you’ll be able to maximise opportunities and make your message heard. At Rewired, thanks to our established connections in the city, and strong relationships with regional press and influencers, we can help you secure the RSVPs you need to make your event a success.
V = VENUE
In Birmingham, we are spoilt for choice when it comes to eye-catching venues for a creative activation. From the bustling hub of New Street Station (home to Ozzy the Bull) to the historic Pigeon Park, and iconic Floozie sitting proudly outside the Town Hall, there are plenty of high footfall, picturesque opportunities to get your brand seen – building plenty of buzz in the lead up to your event.
e = evaluation
At Rewired, we understand that every client has different metrics for evaluating campaign and event success. As part of our communications strategy, we discuss and agree key priorities, creative ideas, and deliverables with our clients at the start of the event planning process, to ensure we’re driving the most value in line with their business objectives.
By conducting a clear evaluation of what success looks like at the start, we can ensure we meet – and exceed – our clients’ expectations (and KPIs).
N = NOISE
In simple terms, a successful launch event or activation is designed to make some noise! To help build buzz and spark conversations – both before and after a launch – we leverage our expertise in influencer partnerships to ensure your message is amplified to the max. From household names to micro-influencers, we balance large-scale reach with regional cut-through to build a story that resonates with your target audiences – and gets everyone talking.
T = Together
We are proud to be trusted advisors to our clients and deeply engrained in their business values and objectives. Together, this allows us to not only meet immediate needs but to also proactively identify new opportunities. When planning an event or activation, we work as an extension of your team, with proven expertise and a sharp eye for detail that guarantees every event goes off without a hitch.
Our Greatest Hits
Popeyes Birmingham
To generate widespread anticipation for the opening of the new flagship Popeyes restaurant on Birmingham New Street, we commissioned rapper Lady Leshurr to create a bespoke rap to celebrate the launch. We also worked with Vish Popat as our influencer partner, to capture fun and engaging vox pops with guests in the iconic Popeyes opening day queue. Our PR campaign successfully engaged foodies in Brum (and beyond), generating 86 pieces of coverage with a combined reach of 109m, and 185,000 video plays during launch week.
The Ivy Temple Row
Whatever it is, the way you tell your story online can make all the difference.
To drive bookings for the opening of The Ivy Temple Row, we installed a green 'Ivy' branded telephone box (representing the classically British institution) in one of the busiest squares in central Birmingham. The telephone box rang once an hour, and the lucky passerby who answered the ring won a ticket to our VIP launch event. Our activity generated over 2m impressions on Twitter, high-quality broadcast media coverage, and led to the restaurant being fully booked on Friday and Saturday evenings for three months.
Orelle
We engaged with media, influencers, and influential city members to support the opening of Orelle. To mark the reservation lines opening, we delivered a creative stunt in the grounds of St Phillips Cathedral, with local dancers from Birmingham Royal Ballet, DanceXchange, and musicians from Birmingham Symphony Orchestra delivering an exclusive performance for passersby. Members of the public also had the chance to pick up ‘Golden Tickets’ from Orelle’s team to win a range of prizes.
To mark the official opening, an evening of live entertainment, drinks and canapes was held for local media, high profile VIPs, D&D investors and regional corporate leaders. Guests received personalised invitations, in envelopes wax-sealed with the gold Orelle emblem, and over 250 VIPs attended on the night. In total, our campaign secured 222 pieces of coverage (with a circulation of more than 400m), 23 influencer preview visits, and 12 media visits.
Your event experts
With our mix of experience, passion, creativity and collaboration, Rewired has a proven track record of delivering stand-out launch events and activations for our Birmingham-based clients.