News
How a thought leadership campaign raised awareness for wienerberger
Bringing our B2B PR expertise to the manufacturing sector, our recent campaign for wienerberger has helped to shift brand perceptions within the architects space.
How PR shapes what ChatGPT says about your brand
As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.
What is GEO and why does it matter for PR?
In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.
Lights, camera, action… what makes a great broadcast story
Broadcast PR can help to drive brand visibility, increase engagement, and speak directly to target audiences. In the evolving landscape of TV, radio, podcasts and video platforms, there is a wealth of opportunity to amplify your message across a range of channels - at both a national and regional level - and help your brand cut through the noise.
From expert to thought leader: how PR builds industry credibility
In today's fast-paced and highly competitive landscape, expertise alone isn’t enough to set a brand or individual apart. They need to be recognised as a credible thought leader and expert in their field - someone who shapes the industry narrative, influences perspectives, and becomes widely respected for their insights.
2025 in review: Rewired’s B2B highlights
From real estate and manufacturing to property management and finance, it’s been another busy year of B2B PR activity - here are some of our highlights...
Crisis management: how to handle a PR disaster
An in-depth crisis communications strategy ensures you have a clear and agreed approach for when things don’t go to plan. Here, we explain the importance of effective crisis management and how your brand can be best prepared.
Editorial vs advertising - which works best?
When building a cohesive communications strategy, it’s vital to understand the value - and purpose - of each channel to ensure you are targeting the right audiences, with the right message, at the right time.
Delivering a B2B PR strategy
Here, we explain the key tactics behind a successful B2B PR campaign, and what you can expect from working with an experienced agency like Rewired.
How to deliver a successful media partnership
As brands look to enter new markets and increase visibility of their product, a strategic media partnership can be an invaluable addition to your PR campaign. Find out how to ensure your next campaign will maximise results.
Crafting a whitepaper for your B2B PR campaign: everything you need to know
White papers have recently emerged as a powerful B2B PR tactic for brands seeking to demonstrate their expertise, establish credibility, and generate leads by presenting their solution to a problem.