News
How PR shapes what ChatGPT says about your brand
As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.
What is GEO and why does it matter for PR?
In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.
Crisis management: how to handle a PR disaster
An in-depth crisis communications strategy ensures you have a clear and agreed approach for when things don’t go to plan. Here, we explain the importance of effective crisis management and how your brand can be best prepared.