News
How PR shapes what ChatGPT says about your brand
As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.
What is GEO and why does it matter for PR?
In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.
Why digital PR is key for your online business strategy
Using the principles of traditional PR, a digital PR strategy is designed to specifically support brands’ online presence, in turn boosting SEO performance, visibility and sales. Find out more about how digital PR can add real value to your online business.