News

Jasmine Caine Jasmine Caine

What is GEO and why does it matter for PR?

In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.

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Jasmine Caine Jasmine Caine

From expert to thought leader: how PR builds industry credibility

In today's fast-paced and highly competitive landscape, expertise alone isn’t enough to set a brand or individual apart. They need to be recognised as a credible thought leader and expert in their field - someone who shapes the industry narrative, influences perspectives, and becomes widely respected for their insights.

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Jasmine Caine Jasmine Caine

Editorial vs advertising - which works best?

When building a cohesive communications strategy, it’s vital to understand the value - and purpose - of each channel to ensure you are targeting the right audiences, with the right message, at the right time.

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Jasmine Caine Jasmine Caine

Delivering a B2B PR strategy

Here, we explain the key tactics behind a successful B2B PR campaign, and what you can expect from working with an experienced agency like Rewired.

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Jasmine Caine Jasmine Caine

How to deliver a successful media partnership

As brands look to enter new markets and increase visibility of their product, a strategic media partnership can be an invaluable addition to your PR campaign. Find out how to ensure your next campaign will maximise results.

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