Digital PR • RETAIL, CAMPAIGNS

CEWE

Increasing online visibility through creative digital campaigns

MISSION:

Founded over 60 years ago, CEWE is Europe’s leading photo printing company, offering award-winning products that help people preserve and share their memories. With retail partners in 21 countries, CEWE appointed us in 2025 to raise brand awareness, improve their online profile, and boost search rankings.

APPROACH:

Working closely with the CEWE team, we developed and executed a digital PR strategy designed to align with key seasonal moments, such as summer holidays to maximise online visibility and brand exposure during peak trading periods.

HIGHLIGHTS:

Between June and August, we executed two onsite campaigns and one reactive campaign, resulting in 41 pieces of online coverage.

Of these, 30 included backlinks (12 follow links) reaching a combined audience of 260 million.

Coverage appeared on high-authority websites, with an average domain authority (DA) of 80; notably, 66% of coverage came from domains with a DA above 80, and 85% featured links to relevant category pages.

RESULTS:

These efforts contributed to strong improvements in keyword rankings, including several key terms reaching Page 1 of Google search results:

“Personalised Calendar”

+8 positions

from #12 to #4

“Photo Book”

+5 positions

from #10 to #5

“Photo Prints”

+4 positions

from #10 to #6