All aboard! Heal’s x Belmond British Pullman
Renowned for its rich heritage and contemporary designs and with a strong commitment to innovation and craftsmanship, Heal’s is a leading voice in the world of interiors, with an inimitable influence on the design trends that shape the spaces we live in.
As Heal’s national retained PR agency, to mark the launch of its SS26 collection, we were tasked with delivering an exciting brand experience that would put Heal’s at the forefront of the latest interior collections in an increasingly competitive retail landscape.
By tapping into the luxury and glamour of 1920s travel, we delivered an all-encompassing PR event in partnership with the British Pullman to host VIP guests for an immersive and inspiring design journey.
Our exclusive press event brought together top consumer editors, national home interest journalists and tastemakers to celebrate Heal’s unique synergy with art and interiors.
Steeped in heritage, luxury and design, British Pullman’s ‘Gwen’ carriage had been specially styled by the Heal’s team to create a truly immersive brand experience. While on board, guests enjoyed an exclusive preview of the SS26 collection, Artful Living, with interactive botanical painting workshops hosted by Nay Bellamy and Clare Dudeney – two artists behind limited-edition collections launching as part of the new season.
With its Bath destination, the route also provided a timely opportunity to showcase Heal’s newest store opening in the city’s renowned ‘furniture district’ – further reinforcing the retailer’s standing as a leading interior destination.
With Heal’s proud history of creative partnerships and artist collaborations, this immersive experience celebrated the distinct artistic visions showcased in Heal’s SS26 collection, as well as its commitment to championing emerging and established talent.
The event was about executing a meaningful and creative brand experience with key decision makers across the industry. Media attendees included World of Interiors, Elle Decoration, The Times and The Telegraph, alongside interiors and lifestyle tastemakers with a combined following of over 500k.
Coverage following the event included social stories and posts, product features in Livingetc, Elle Decoration and House & Garden, as well as an in-depth brand article in The Times.
Our whistle-stop tour from London to Bath provided a unique opportunity to journey through Heal’s latest design inspirations and collaborations. Next stop… AW26!
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