News
Retail at Rewired: a strategy for new store openings
As the retail landscape continues to evolve, new store openings are a key chapter in any retail story, with the chance to bring a brand’s ethos and offering to life in bricks and mortar. Here’s how we use strategic PR and creative storytelling to ensure a retailer’s latest launch is one to remember.
How PR shapes what ChatGPT says about your brand
As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.
All aboard! Heal’s x Belmond British Pullman: an immersive press event
Discover how Rewired brought Heal's SS26 collection to life with an exclusive press event aboard the Belmond British Pullman, blending 1920s glamour with immersive brand storytelling to win standout national and consumer coverage.
What is GEO and why does it matter for PR?
In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.
Rewired reveals the key interiors trends for 2026
Working in close partnership with the Heal’s PR team, a key part of our role is to stay ahead of the curve in the design world, with an exacting eye on the latest interiors trends.
Hot off the press following the retailer’s SS26 launch, we reveal the trends that are set to shape interiors this year.
How to maximise your retail PR strategy
Rewired is proud to work with some of retail’s biggest names – from national high-street stires to premium heritage brands. Through strategic PR designed to drive footfall and drive online sales, we help our clients connect with customers in an increasingly competitive market.
Why digital PR is key for your online business strategy
Using the principles of traditional PR, a digital PR strategy is designed to specifically support brands’ online presence, in turn boosting SEO performance, visibility and sales. Find out more about how digital PR can add real value to your online business.
The Entertainer: Supporting the brand journey of Britain’s favourite toy shop
Discover how we delivered record-breaking results for The Entertainer through strategic consumer PR campaigns, press office services, and creative brand storytelling
Driving customers, coverage, and community engagement at Derbion
With an exciting roster of new store openings, community engagement initiatives, major planning announcements, and event launches, our retail PR team looks back at another activity-packed year for Derbion.
Lights, camera, action… what makes a great broadcast story
Broadcast PR can help to drive brand visibility, increase engagement, and speak directly to target audiences. In the evolving landscape of TV, radio, podcasts and video platforms, there is a wealth of opportunity to amplify your message across a range of channels - at both a national and regional level - and help your brand cut through the noise.
Crisis management: how to handle a PR disaster
An in-depth crisis communications strategy ensures you have a clear and agreed approach for when things don’t go to plan. Here, we explain the importance of effective crisis management and how your brand can be best prepared.