Jasmine Caine 14/09/2026 Jasmine Caine 14/09/2026

How PR shapes what ChatGPT says about your brand

As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.

Jasmine Caine 23/03/2026 Jasmine Caine 23/03/2026

What is GEO and why does it matter for PR?

In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.

Jasmine Caine 09/02/2026 Jasmine Caine 09/02/2026

How to deliver a brilliant launch event in Birmingham

With experience acting for major UK brands – from Popeyes to The Ivy – we’re experts in delivering meticulously crafted launch events and activations that cut through competitor noise, drive real results ahead of opening, and create excitement in Birmingham and beyond.

Jasmine Caine 02/02/2026 Jasmine Caine 02/02/2026

Lights, camera, action… what makes a great broadcast story

Broadcast PR can help to drive brand visibility, increase engagement, and speak directly to target audiences. In the evolving landscape of TV, radio, podcasts and video platforms, there is a wealth of opportunity to amplify your message across a range of channels - at both a national and regional level - and help your brand cut through the noise.

Jasmine Caine 22/04/2025 Jasmine Caine 22/04/2025

Crisis management: how to handle a PR disaster

An in-depth crisis communications strategy ensures you have a clear and agreed approach for when things don’t go to plan. Here, we explain the importance of effective crisis management and how your brand can be best prepared.