News
How PR shapes what ChatGPT says about your brand
As search behaviours move from search engines to AI assistants, we explain how the fundamentals of good PR are shaping AI visibility.
What is GEO and why does it matter for PR?
In today’s PR landscape, the emergence of AI is fast-paced and constantly evolving. Generative platforms are redefining the ways in which brands are searched, discovered, and discussed – so it’s increasingly important to get up-to-speed to ensure your brand is visible in the responses you need it to be in.
Happy birthday to you! Celebrating 75 years of Drayton Manor
To mark Drayton Manor’s milestone 75th birthday, we delivered headline-grabbing PR campaigns and activations, with a strong focus on securing stand-out broadcast coverage.
How to deliver a brilliant launch event in Birmingham
With experience acting for major UK brands – from Popeyes to The Ivy – we’re experts in delivering meticulously crafted launch events and activations that cut through competitor noise, drive real results ahead of opening, and create excitement in Birmingham and beyond.
Lights, camera, action… what makes a great broadcast story
Broadcast PR can help to drive brand visibility, increase engagement, and speak directly to target audiences. In the evolving landscape of TV, radio, podcasts and video platforms, there is a wealth of opportunity to amplify your message across a range of channels - at both a national and regional level - and help your brand cut through the noise.
Crisis management: how to handle a PR disaster
An in-depth crisis communications strategy ensures you have a clear and agreed approach for when things don’t go to plan. Here, we explain the importance of effective crisis management and how your brand can be best prepared.
All fired up! How we stepped up to bat for Birmingham Phoenix and The Hundred
This summer, the must-see sporting event returned to Edgbaston Stadium and we launched a red-hot campaign to stoke up support ahead of the competition